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Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model

✍ Scribed by Park, Eunil; Baek, Seoin; Ohm, Jay; Chang, Hyun Joon

Book ID
121671733
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
617 KB
Volume
31
Category
Article
ISSN
0736-5853

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## Abstract Consumer acceptance of technological innovations is crucial to marketing new products. According to the most influential model in this area, the Technology Acceptance Model (TAM), perceived usefulness (PU) and perceived ease of use (PEOU) determine users' behavioural intentions to use o