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Determinants of Participation and Response Effort in Web Panel Surveys

✍ Scribed by Elisabeth Brüggen; Utpal M. Dholakia

Book ID
113663183
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
391 KB
Volume
24
Category
Article
ISSN
1094-9968

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The decision process when requested to participate in a Web survey is understood most appropriately by applying a psychological theory of human action. Consequently, this study utilized an extended version of Ajzen's theory of planned behavior to predict and explain the number of participations in a