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Determinants of new product outcome in a developing country: A longitudinal analysis Jinjoo Lee and Hong-bumm Kim, International Journal of Research in Marketing (No. 3, 1986), pp. 143–156

✍ Scribed by Gribben, J. G.


Book ID
122197200
Publisher
John Wiley and Sons
Year
1987
Tongue
English
Weight
98 KB
Volume
4
Category
Article
ISSN
0737-6782

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