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Details of Membership & Schedule of Fees


Book ID
115243023
Publisher
Wiley (Blackwell Publishing)
Year
2009
Tongue
English
Weight
75 KB
Volume
1
Category
Article
ISSN
0261-9997

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The impact of membership fees on consume
โœ Alan S. Dick; Kenneth R. Lord ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 146 KB ๐Ÿ‘ 2 views

This study examined the impact of membership fees on consumer attitude and purchase behavior. Subjects participated in a computerized simulated shopping experiment, and chose between three competing videotape rental stores, receiving feedback about purchase utility on each occasion. Manipulations in