✦ LIBER ✦

Destination marketing planning in Croatia: Problems and perspectives

✍ Scribed by Weber, Sanda

Book ID: 126768154
Publisher: Emerald Group Publishing Limited
Year: 1999
Tongue: English
Weight: 307 KB
Volume: 54
Category: Article
ISSN: 1660-5373
DOI: 10.1108/eb058305

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Croatia has 4.8 million inhabitants, 11,800 physicians, 2000 pharmacists, two now shareholding, pharmaceutical companies (about 6500 employees, total sales of about $350 million). There are a number of problems due to the war (GNP fell from $3800 to about $1500), occupation of 25% of its territory,