Cover......Page 1
Contents......Page 6
Acknowledgments......Page 12
Introduction......Page 14
PART I: GETTING ORIENTED......Page 20
Chapter 1: Designing the First Impression......Page 22
Discovering the Layout......Page 23
Guiding the Eye......Page 30
Chapter 2: Showing Your Personality......Page 36
Unifying a Design to Form a Positive Impression......Page 38
Chapter 3: Zen and the Art of Navigation......Page 45
Telling the Software What to Do......Page 46
Chapter 4: All Links Are Not Created Equal......Page 53
Using Ambient Signifiers As Navigational Clues......Page 55
Chapter 5: Getting Your Head Out of the Tag Cloud......Page 59
Justifying Innovation......Page 61
PART II: LEARNING......Page 66
Why Welcome Messages Are Useless......Page 68
Designing for Scannability......Page 70
Chapter 7: Labeling the Interface......Page 74
Stop Labeling Your Assumptions......Page 75
Chapter 8: Beyond Words and Onto Video......Page 78
A Moving Picture Is Worth 10,000 Words......Page 79
The Ridiculously Simple Art of Protocasting......Page 82
PART III: SEARCHING......Page 84
Chapter 9: Making Suggestions......Page 86
Using Auto-complete as a Poka-yoke Device......Page 87
Chapter 10: Getting Through the Results......Page 92
Trusting the Standards That Actually Work Well......Page 93
Chapter 11: Refining Your Search......Page 97
Keeping Advanced Simple......Page 99
PART IV: DIVING IN......Page 104
The Mystery of Programming the VCR......Page 106
Chapter 13: Nailing Form Layout......Page 116
Designing Forms That Flow......Page 117
Perfecting OK/Cancel......Page 120
Set Clear Expectations......Page 124
Chapter 15: Going the Extra Mile with Inline Validation......Page 130
Communicating Errors and Giving Kudos......Page 131
Chapter 16: Simplifying Long Forms......Page 139
Clear Expectations......Page 140
Chapter 17: Getting Them Signed In......Page 145
Improving on Standards, Again......Page 146
Chapter 18: Counting Characters......Page 150
Reaching Your Limits......Page 151
PART V: PARTICIPATING......Page 156
Chapter 19: Building Profiles......Page 158
Progressive Enhancements......Page 159
Chapter 20: Editing......Page 163
The Right Tools at the Right Time......Page 165
Chapter 21: Making Social Connections......Page 170
Friends vs. Followers......Page 171
Chapter 22: Designing the Obvious Blog......Page 175
Three Ways to a Better Blog......Page 176
Letting Your Customers Speak......Page 183
Chapter 24: Getting a Good Rating......Page 188
Clarity Over Efficiency......Page 189
PART VI: MANAGING INFORMATION......Page 192
Chapter 25: Making RSS Meaningful......Page 194
Deciphering the Options......Page 196
Chapter 26: Tagging It......Page 200
Taxonomies, Folksonomies, and Anomalies......Page 202
The Three States of an Interaction......Page 206
Chapter 28: Managing Interruption with System Notifications......Page 213
Designing for Change......Page 215
Reusable Interface Elements......Page 217
PART VII: MOVING ON......Page 220
Complicating the very simple......Page 222
Compelling Users to Return......Page 224
Chapter 30: Dusting Off Dusty Users......Page 227
Turning the Inactive into the Devoted......Page 228
Chapter 31: Letting Them Go......Page 234
Losing Gracefully......Page 235
Conclusion: The Keys to Great Design......Page 240
B......Page 246
C......Page 247
E......Page 248
H......Page 249
M......Page 250
P......Page 251
S......Page 252
T......Page 253
W......Page 254
Y......Page 255