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Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

✍ Scribed by Ho, Teck-Hua; Zhang, Juanjuan


Book ID
120317213
Publisher
INFORMS
Year
2008
Tongue
English
Weight
187 KB
Volume
54
Category
Article
ISSN
0025-1909

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