Designing Emotion: Methods and Strategies for Designer

✍ Scribed by Mareike Roth, Oliver Saiz

Publisher: Birkhäuser
Year: 2022
Tongue: English
Leaves: 240
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

Provides professional design instruments for influencing emotions
Includes a folding poster for the use of “emotion grid”
With illustrative product analyses

✦ Table of Contents

Preface
Contents
STRUCTURE
A. PRELUDE
B. DEFINING EMOTIONS
EVOLUTION AND DEVELOPMENT
D. EXPLORING EMOTION
E. INTERDISCIPLINARY TRANSFER
F. METHODOLOGY
G. EMOTION-BASED STRATEGY
H. DEEPENING PRACTICE!
APPENDIX
Thanks
Team of Authors
Cited Literature
Illustration Credits

📜 SIMILAR VOLUMES

Engineering Design Methods: Strategies f

📁 Engineering Design Methods: Strategies for Product Design

✍ Nigel Cross 📂 Library 📅 2008 🌐 English

Written in a clear and readable style by an experienced author of teaching texts, Engineering Design Methods is an integrated design textbook that presents specific methods within an overall strategy from concept to detail design. It also outlines the nature of design thinking, and sets it within br

Engineering Design Methods: Strategies f

📁 Engineering Design Methods: Strategies for Product Design

✍ Nigel Cross 📂 Library 📅 2008 🏛 Wiley 🌐 English

Delft Design Guide: Design Strategies an

📁 Delft Design Guide: Design Strategies and Methods

✍ Annemiek van Boeijen, Jaap Daalhuizen, Roos van der Schoor, Jelle Zijlstra 📂 Library 📅 2014 🏛 BIS Publishers 🌐 English

<div>Delft Design Guide details roughly seventy strategies, techniques, and methods taught at the Delft University Faculty of Industrial Design in a practical one-page text, illustrated for further clarification and enriched with further reading suggestions. The high quality of their resea

Engineering Design Methods: Strategies f

📁 Engineering Design Methods: Strategies for Product Design, 5th Edition

✍ Nigel Cross 📂 Library 📅 2021 🏛 Wiley 🌐 English

A revised text that presents specific design methods within an overall strategy from concept to detail design The fifth edition of Engineering Design Methods is an improved and updated version of this very successful, classic text on engineering product design. It provides a

Engineering Design Methods: Strategies f

📁 Engineering Design Methods: Strategies for Product Design, 3rd Edition

✍ Nigel Cross 📂 Library 📅 2000 🏛 Wiley 🌐 English

Building on the outstanding success of the previous editions, this new edition reinforces its original three-part structure: Part I provides an introduction to design, Part II presents design methods as the core feature of the book and finally, Part III puts the methods into a wider context of manag

Emotion gestalten: Methodik und Strategi

📁 Emotion gestalten: Methodik und Strategie für Designer

✍ Mareike Roth; Oliver Saiz 📂 Library 📅 2014 🏛 Birkhäuser 🌐 German

STRATEGIES AND METHODS FOR THE DESIGNER A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings