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Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?

✍ Scribed by Louviere, Jordan J.; Islam, Towhidul; Wasi, Nada; Street, Deborah; Burgess, Leonie

Book ID
125588076
Publisher
University of Chicago Press
Year
2008
Tongue
English
Weight
323 KB
Volume
35
Category
Article
ISSN
0093-5301

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Recently, the use of Bayesian optimal designs for discrete choice experiments, also called stated choice experiments or conjoint choice experiments, has gained much attention, stimulating the development of Bayesian choice design algorithms. Characteristic for the Bayesian design strategy is that it