OVERVIEW. Smoking-related illnesses kill ΟΎ 10,000 Massachusetts residents each year and cost hundreds of millions of dollars of public and private expenditures for health care. To combat this public health problem, in 1992 Massachusetts voters approved a referendum question calling for an increased
Designing an effective statewide tobacco control program-California
β Scribed by Dileep G. Bal
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 99 KB
- Volume
- 83
- Category
- Article
- ISSN
- 0008-543X
No coin nor oath required. For personal study only.
β¦ Synopsis
In this report, the author traces the history of the development of the first statewide tobacco control program, from its early obstacles and legislativeimposed deadline through the development of its three priority areas. Woven into this review is Dr. Bal's emphasis on the role of a cohesive leadership tied into the
π SIMILAR VOLUMES
s statewide tobacco control program. In particular, he examines the three basic goals of prevention, cessation, and policy and emphasizes the need to focus equally on all to build an effective program. The need for sound theory and research to guide statewide comprehensive programs is highlighted.
In this report, the author shares some of the basic lessons learned in conducting a tobacco education and prevention media campaign for the state of California over the past 9 years. She highlights the three most fundamental lessons: 1) the qualities to look for in an advertising/public relations ag