✦ LIBER ✦

Designing an effective counteradvertising campaign-Massachusetts

✍ Scribed by Anne Miller

Publisher: John Wiley and Sons
Year: 1998
Tongue: English
Weight: 90 KB
Volume: 83
Category: Article
ISSN: 0008-543X
DOI: 10.1002/(sici)1097-0142(19981215)83:12a+<2742::aid-cncr16>3.0.co;2-a

No coin nor oath required. For personal study only.

✦ Synopsis

T he Massachusetts Tobacco Control Program (MTCP) was created by a voter's ballot initiative (Question 1) in 1992. A 25-cent-per-pack cigarette tax funded this comprehensive tobacco control program aimed at reducing tobacco use in Massachusetts. Massachusetts' campaign, the second in the country, was launched in 1993. Arnold Communications looked to California's experience to help guide a successful effort for Massachusetts. The lessons learned were invaluable.

📜 SIMILAR VOLUMES

Designing an effective counteradvertisin

Designing an effective counteradvertising campaign-California

✍ Colleen Stevens 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 101 KB

In this report, the author shares some of the basic lessons learned in conducting a tobacco education and prevention media campaign for the state of California over the past 9 years. She highlights the three most fundamental lessons: 1) the qualities to look for in an advertising/public relations ag

Designing an effective counteradvertisin

Designing an effective counteradvertising campaign-Arizona

✍ Tim Riester; Mirja Linton 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 101 KB

In this report, the authors describe an innovative antitobacco advertising campaign in Arizona that was aimed at youth. The campaign utilizes traditional as well as non-traditional methods of research to determine the attitudes, behavior and values of today's adolescents. These creative methodologie

Designing an effective counteradvertisin

Designing an effective counteradvertising campaign-oregon

✍ Wendy Bjornson; Jane M. Moore 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 79 KB

Designing an effective statewide tobacco

Designing an effective statewide tobacco control program-Massachusetts

✍ Gregory Connolly; Harriet Robbins 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 289 KB

OVERVIEW. Smoking-related illnesses kill Ͼ 10,000 Massachusetts residents each year and cost hundreds of millions of dollars of public and private expenditures for health care. To combat this public health problem, in 1992 Massachusetts voters approved a referendum question calling for an increased

Designing an effective employment prescr

Designing an effective employment prescreening program

✍ Lisa D. G. Harpe 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 80 KB

Performance test: Designing an effective

Performance test: Designing an effective competency model

✍ Kim Kanaga 📂 Article 📅 2007 🏛 John Wiley and Sons ⚖ 519 KB

## Abstract The demand for leadership competency models has grown in recent years, but it has done so much faster than the underlying expertise. The value of such models comes from the behaviors that make up the competencies and the processes used for identifying them. Here are some keys to creatin