Design provocations : applying agile methods to disruptive innovation

✍ Scribed by Frishberg, Leo; Lambdin, Charles

• Publisher: Morgan Kaufmann
• Year: 2015
• Tongue: English
• Leaves: 420
• Edition: 1
• Category: Library

✦ Synopsis

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

• Provides actionable approaches to inform strategy and problem definition through design thinking
• Offers a design-based research method to complement existing market, ethnographic and customer research methods
• Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
• Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied

✦ Table of Contents

Content:
Front matter,Copyright,Dedication,Foreword,Preface,AcknowledgmentsEntitled to full textPart 1: ContextIntroduction, Page 1
Chapter 1 - Introducing Presumptive Design, Pages 3-19
Chapter 2 - PrD and Design Thinking, Pages 21-35
Chapter 3 - PrD and an Agile Way of Business, Pages 37-52
Introduction, Page 53
Chapter 4 - Design to Fail, Pages 55-66
Chapter 5 - Create, Discover, Analyze, Pages 67-79
Chapter 6 - Make Assumptions Explicit, Pages 81-92
Chapter 7 - Iterate, Iterate, Iterate!, Pages 93-106
Chapter 8 - The Faster We Go The Sooner We Know, Pages 107-121
Chapter 9 - The Perils of PrD, Pages 123-132
Chapter 10 - Lack of Diversity, Pages 133-155
Chapter 11 - Believing Our Own Stories, Pages 157-168
Chapter 12 - Unclear Objectives, Pages 169-187
Chapter 13 - Losing Our Audience, Pages 189-197
Introduction, Page 199
Chapter 14 - Master Facilitation, Pages 201-238
Chapter 15 - The Creation Session, Pages 239-274
Chapter 16 - The Engagement Session, Pages 275-310
Appendix A - The Cases, Pages 311-358
Appendix B - The Art of Box Breaking, Pages 359-383
Contributor Biographies, Pages 385-388
List of Figure Credits, Pages 389-394
References, Pages 395-407
Index, Pages 409-414