Design of viral marketing strategies for product cross-sell through social networks

✍ Scribed by Narayanam, Ramasuri; Nanavati, Amit A.

• Book ID: 120559940
• Publisher: Springer-Verlag
• Year: 2013
• Tongue: English
• Weight: 717 KB
• Volume: 39
• Category: Article
• ISSN: 0219-1377
• DOI: 10.1007/s10115-013-0630-1