Design Management: Managing Design Strategy, Process and Implementation

✍ Scribed by Kathryn Best

• Publisher: Fairchild Books
• Year: 2015
• Tongue: English
• Leaves: 216
• Edition: 2
• Category: Library

✦ Synopsis

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

✦ Table of Contents

Contents
Prologue
Introduction
How to get the most out of this book
Context
What is Design Management?
Why is Design Management Important?
Timeline
Part One: Managing the Design Strategy
KNOWLEDGE
Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Promoting and Selling the Design Strategy
Planning for Long-term Growth
PRACTICE
Case Study: The Argus®3 Thermal-Imaging Camera
Case Study: Camper
Interview: Dr Chris H. Luebkeman, Director for Global Foresight and Innovation, Arup Group, London
Interview: Keiko Uchida, Founder of the Keiko Uchida Collection
KEY SKILLS
Managing Client Relations
Guiding Design Decisions
Developing Good Working Relationships
Verbal Communication
Key Skills Exercises
Part Two: Managing The Design Process
KNOWLEDGE
Giving Form to Business Strategy
Increasing Awareness with Design
Expressing the Brand through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage through Design
PRACTICE
Case Study: Kajima Design Europe for JVC
Case Study: The Honda Zoomer
Interview: Fabio Issao, Strategic Design Director, Mandalah Conscious Innovation
Interview: Chloe Martin and Rosie Frost - Global Innovation Project Producers, The Innovation Collective
KEY SKILLS
Managing Creative Teams
Facilitating the Design Process
Developing Collaborative Cultures
Visual Communication
Key Skills Exercises
Part Three: Managing the Design Implementation
KNOWLEDGE
The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures and Guidelines
Translating Global Design into Local Design
Measuring the Success of Design
Reviewing and Revising the Design Strategy
PRACTICE
Case Study: Sprunk-Jansen and Ping-Pong Design
Case Study: The Silken Group
Interview: Brian Gillespie, Principal, Digital, Continuum
Interview: Colette Liebenberg, creator of Colette Liebenberg Design
KEY SKILLS
Management and Leadership
Leadership and Advocating Design
Written Communication
Appendix
18 Views on Design Management
Further Resources
Glossary
Index
Additional Credits
Acknowledgements