✦ LIBER ✦
Design for Innovative Value Towards a Sustainable Society || A Cause-Related Marketing Strategy with a Character Brand –The Case Study of Projects at Solar Bear Fund, a Japanese Non-Governmental Organization
✍ Scribed by Matsumoto, Mitsutaka; Umeda, Yasushi; Masui, Keijiro; Fukushige, Shinichi
- Book ID
- 121701344
- Publisher
- Springer Netherlands
- Year
- 2012
- Weight
- 894 KB
- Category
- Article
- ISBN
- 9400730101
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