Design and marketing of new products : G.L. Urban and J. R. Hauser, Prentice-Hall, Hemel Hempstead (1980), 618 pp. £15.00 (hardback).

✍ Scribed by John Lidstone

• Book ID: 116020909
• Publisher: Elsevier Science
• Year: 1981
• Tongue: English
• Weight: 142 KB
• Volume: 14
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/0024-6301(81)90069-8