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Descriptive Social Norms as Underappreciated Sources of Social Control

โœ Scribed by Robert B. Cialdini

Publisher
Springer
Year
2007
Tongue
English
Weight
80 KB
Volume
72
Category
Article
ISSN
0033-3123

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## Abstract Consumers can process information containing social norms at different cognitive deliberation levels. This paper investigates the effect of cognitive deliberation for both descriptive and injunctive norms. The experimental study examines the consequences for attitudes and behavioral int