Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad

✍ Scribed by Gustafson, Paul; Siddarth, S.

• Book ID: 121184625
• Publisher: Taylor and Francis Group
• Year: 2007
• Tongue: English
• Weight: 603 KB
• Volume: 34
• Category: Article
• ISSN: 0266-4763
• DOI: 10.1080/02664760701235279