๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

DELIVERY GUARANTEES AND THE INTERDEPENDENCE OF MARKETING AND OPERATIONS

โœ Scribed by SUBIMAL CHATTERJEE; SUSAN A. SLOTNICK; MATTHEW J. SOBEL


Book ID
118091353
Publisher
Production and Operations Management Society
Year
2009
Tongue
English
Weight
132 KB
Volume
11
Category
Article
ISSN
1059-1478

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Spanning the continuum between marketing
โœ Manoj K. Malhotra; Subhash Sharma ๐Ÿ“‚ Article ๐Ÿ“… 2002 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 165 KB

## Abstract We discuss here the importance of the marketing operations interface and our motivations in creating this special issue. We also evaluate and summarize the papers presented in this special issue, and present our observations on how the study of this interface has methodologically evolve