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Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel

✍ Scribed by Rath, Pragyan; Bharadwaj, Apoorva

Book ID: 122559390
Publisher: Elsevier
Year: 2014
Tongue: English
Weight: 634 KB
Volume: 26
Category: Article
ISSN: 0970-3896
DOI: 10.1016/j.iimb.2013.12.001

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