✦ LIBER ✦
Decomposing the sales promotion bump accounting for cross-category effects
✍ Scribed by Peter S.H. Leeflang; Josefa Parreño Selva; Albert Van Dijk; Dick R. Wittink
- Book ID
- 116568467
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 503 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0167-8116
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