An Integrated Approach to Consumer Decis
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Diana Ene; Peter Schofield
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Article
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2011
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John Wiley and Sons
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English
โ 180 KB
The short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, in