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Decision making: Normative, descriptive and decision counseling

✍ Scribed by Andrew Vazsonyi


Book ID
112143078
Publisher
John Wiley and Sons
Year
1990
Tongue
English
Weight
772 KB
Volume
11
Category
Article
ISSN
0143-6570

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Normative target-based decision making
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## Abstract This paper relates normative expected‐utility decision making to target‐based decision making, and introduces a new quantity, the aspiration equivalent. We show that using the aspiration equivalent as a target provides a new method for choosing between lotteries that is consistent with