𝔖 Bobbio Scriptorium
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DECEPTION AND MISREPORTING IN A SOCIAL PROGRAM

✍ Scribed by César Martinelli; Susan Wendy Parker

Book ID
111758585
Publisher
MIT Press
Year
2009
Tongue
English
Weight
158 KB
Volume
7
Category
Article
ISSN
1542-4766

No coin nor oath required. For personal study only.

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## Abstract Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three‐fourths of published human participant studies in our field involved some form of deception, almost all of which employed experimental methodologies.