Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

✍ Scribed by Vaidyanathan, Rajiv; Aggarwal, Praveen; Stem, Donald E.; Muehling, Darrel D.; Umesh, U.N.

• Book ID: 126827566
• Publisher: Emerald Group Publishing Limited
• Year: 2000
• Tongue: English
• Weight: 197 KB
• Volume: 9
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610420010332449