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Data‐driven services marketing in a connected world

✍ Scribed by Aksoy, Lerzan; Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, Bernd; Aksoy, Lerzan; Buoye, Alexander; Henseler, Joerg


Book ID
120999142
Publisher
Emerald (MCB UP )
Year
2013
Tongue
English
Weight
160 KB
Volume
24
Category
Article
ISSN
1757-5818

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