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Data smart: using data science to transform information into insight

โœ Scribed by Foreman, John W

Publisher
Wiley
Year
2014;2013
Tongue
English
Category
Library
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โœฆ Synopsis

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.

But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.

Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.

Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of...

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โœฆ Subjects

Data mining;Web sites--Design;Web usage mining;Web sites -- Design

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A straightforward and engaging approach to data science that skips the jargon and focuses on the essentials In the newly revised second edition of Data Smart: Using Data Science to Transform Information into Insight, accomplished data scientist and speaker Jordan Goldmeier delivers an approachabl

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<p><span>A straightforward and engaging approach to data science that skips the jargon and focuses on the essentials</span></p><p><span>In the newly revised second edition of </span><span>Data Smart: Using Data Science to Transform Information into Insight</span><span>, accomplished data scientist a