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Data Driven Decisions: Systems Engineering to Understand Corporate Value and Intangible Assets

✍ Scribed by Joshua Jahani

Publisher
Wiley
Year
2023
Tongue
English
Leaves
272
Category
Library
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✦ Synopsis

Expand your enterprise into new regions using systems engineering and data analysis

In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.

In the book, you'll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You'll also discover the following:

  • How to communicate corporate value measurements and their impact to owners, executives, and investors.
  • Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate...

    • ✦ Table of Contents

    Cover
    Table of Contents
    Additional Praise for Data Driven Decisions
    Title Page
    Copyright
    Foreword
    Prologue
    Introduction
    Systems Engineering Overview: Customer Affinity and Context Diagram
    Part I: Intangible Assets
    Chapter 1: When Intangibles Matter Most
    Chapter 2: Examples of Intangible Assets
    Goodwill, Reputation, Brand Recognition, Patents, and Copyrights
    Chapter 3: The Rise of Intangible Economies
    Intangible Assets Are More Valuable
    Chapter 4: Defining Intangibles
    Chapter 5: Valuing Intangible Assets
    Strategic versus Intangible Assets
    Chapter 6: EBITDA Is Not the Best Way to Value Intangible‐Heavy Companies
    Chapter 7: Separability, Measurability, and Predictability
    Chapter 8: Why Systems Engineering Is Relevant for Corporate Valuations and Intangible Assets
    Chapter 9: What Intangibles Matter Most for Corporate Valuation
    Chapter 10: What Intangibles Matter Most for Corporate Expansion
    Chapter 11: Buy‐Side Intangibles
    Industry Examples of Buy‐Side Intangible Assets and When Intangible Assets Matter to Buyers
    Chapter 12: PE Ratios
    Chapter 13: The Business Moat as an Intangible Asset
    Chapter 14: How Investors Think About Intangibles
    Chapter 15: Intangible Assets in Branded Consumer Products
    Chapter 16: Intangible Assets in Healthcare
    Part II: Systems Engineering Tools and Examples
    Chapter 17: Systems Engineering Tools
    Chapter 18: Customer Affinity and Context Diagrams
    Chapter 19: Context Diagrams and Context Matrices
    Chapter 20: Use Cases and Behavioral Diagrams
    Chapter 21: Originating Requirements
    Chapter 22: Decision Matrix
    Chapter 23: GQM – Goal Question Metric Analysis
    Chapter 24: Analytical Hierarchy
    Chapter 25: Precedence Matrix
    Chapter 26: Failure Mode and Effect Analysis
    Chapter 27: Interface Matrix
    Chapter 28: House of Quality
    Chapter 29: Operations Description Template
    Chapter 30: Interface Tracking
    Chapter 31: Conclusion to Tools
    Chapter 32: GQM, Decision Matrix, and Analytical Hierarchy for Ad‐Tech Industries
    Chapter 33: GQM, Decision Matrix, and Analytical Hierarchy for Logistics Industries
    Chapter 34: GQM, Decision Matrix, and Analytical Hierarchy for Manufacturing Industries
    Part III: Geographical Application
    Chapter 35: Introduction
    Macroeconomic Perspectives of Intangible Assets
    Chapter 36: The MENA Region
    Chapter 37: The ASEAN Region
    Chapter 38: The Latin American Region
    Chapter 39: Case Studies: Bringing It All Together
    Chapter 40: Case Studies: LATAM Expanding to the United States
    Chapter 41: Case Studies: MENA Medical Devices
    Chapter 42: Case Studies: ASEAN Aerospace Schema – Context Diagram
    Chapter 43: Case Studies: In Conclusion
    Chapter 44: Summary
    Bibliography
    Index
    End User License Agreement

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