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Data analysis using SQL and Excelยฎ

โœ Scribed by Linoff, Gordon S

Publisher
Wiley
Year
2016
Tongue
English
Leaves
863
Edition
Second edition
Category
Library
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โœฆ Table of Contents

Foreword xxxiii Introduction xxxvii Chapter 1 A Data Miner Looks at SQL 1 Chapter 2 What s in a Table? Getting Started with Data Exploration 49 Chapter 3 How Different Is Different? 97 Chapter 4 Where Is It All Happening? Location, Location, Location 145 Chapter 5 It s a Matter of Time 197 Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value 255 Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure 315 Chapter 8 Customer Purchases and Other Repeated Events 367 Chapter 9 What s in a Shopping Cart? Market Basket Analysis 421 Chapter 10 Association Rules and Beyond 465 Chapter 11 Data Mining Models in SQL 507 Chapter 12 The Best-Fit Line: Linear Regression Models 561 Chapter 13 Building Customer Signatures for Further Analysis 609 Chapter 14 Performance Is the Issue: Using SQL Effectively 655 Appendix Equivalent Constructs Among Databases 703 Index 731

โœฆ Subjects

Data mining;Datamining;Dataprocessing;Exploration de donnรฉes (Informatique);Interrogation (Informatique);Microsoft Excel;Querying (Computer science);SQL;SQL (Computer program language);SQL (Langage de programmation);Exploration de donneฬes (Informatique)

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