A personal account of a digital-strategy expert's efforts to date using current online technologies recounts how after numerous setbacks she strategically changed her approaches and met dozens of worthwhile candidates.;This book is a lively, thought-provoking memoir about how one woman "gamed" online dating sites like JDate, OKCupid and eHarmony -- and met her eventual husband. After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn't that her standards were too high, as women are often told, but that she wasn't evaluating the right data in suitors' profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn't want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Miserables. Not Cats. Must not like Cats!). Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition -- so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of women's messages, then adjusted her (female) profile to make the most of that intel. Then began the deluge -- dozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child. Forty million people date online each year. Most don't find true love. Thanks to Data, a Love Story, their odds just got a whole lot better. - Publisher.;Introduction: This isn't a typical introduction--start here first! -- Missed connections : he quoted me to me -- Single in the city : learning how to date--and to hate dating--again -- Signing on : you are a woman seeking man -- The dates : two hundred dollars for dinner and a roadside flare of weed -- Bad algorithms : online dating sites are broken -- The list : must not like Cats! -- The mirror of truth : l am not Cameron Diaz -- Fuck you, impostors! : you are a man seeking woman -- Gaming the system : in which I outsmarted the algorithms -- You're a 5-Apatow, 5-Seinfeld : what the popular girls know -- The super profile : fun, outgoing breasts! -- Finding Bobo : my last first date -- The train home : subtlety wasn't my strong suit -- Epilogue: What happened next, and the other side of my story -- Notes: Answers to everything you were wondering (and a diatribe on the musical genius of George Michael.).