which are focused on the practical aspects of hospitality sales and promotions. Taylor has years of experience in the industry, originating from the traditional `school' of hospitality, which is evident in the content of the text. Similarly, it is also obvious that Taylor is from the UK. These two factors may limit the book's appeal for members of an industry that has become increasingly global in its focus. Taylor's book, however, has a number of advantages including its currency, comprehensiveness and its obvious application of the strategies for hospitality operations.
Hospitality Sales and Promotion: Strategies for Success would particularly suit the undergraduate or Technical and Further Education (TAFE) student. The TAFE student would ®nd this an extensive resource for the various reports and presentations required for their modules in this area. The undergraduate student probably would use this book as a companion to a more academic or conceptual text, such as Morrison's Hospitality and Travel Marketing. The book is reasonably priced, and will be a valuable resource for industry professionals and their hospitality organisations.