✦ LIBER ✦

Dairy desserts: a fast-expanding market

Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 183 KB
Volume: 2001
Category: Article
ISSN: 0262-1762
DOI: 10.1016/s0262-1762(01)80163-2

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✦ Synopsis

The marketing departments of food-industry companies are guided by mass-marketing operators and the reactions of the operators' customers. Accordingly, there has been a gradual shift of the desserts on supermarket shelves. Previously lumped together with the bakery items, desserts have now found their place on the refrigerated-products shelving, and with fresh pastry. This trend, which began in the early 1990s, is currently on the rise.

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