Cynical identity projects as consumer resistance – the Scrooge as a social critic?

Sticking to our guns: social identity as

Sticking to our guns: social identity as a basis for the maintenance of commitment to faltering organizational projects

✍ S. Alexander Haslam; Michelle K. Ryan; Tom Postmes; Russell Spears; Jolanda Jett 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 171 KB

## Abstract What leads some people to maintain commitment to faltering organizational projects while others abandon them? Building on previous work that has examined the link between social identity and the characteristics of decision‐making associated with groupthink, this paper argues that one ke