Toward a better understanding of the int
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Leon G. Schiffman; Elaine Sherman; Mary M. Long
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Article
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2003
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John Wiley and Sons
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English
β 115 KB
## Abstract Although personal values have been widely used to examine consumer behavior in many product and service categories, little research has been devoted to the relationship between values and usage of the Internet. This article examines the association between consumers' personal values and