𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer solutions in the capital goods industry: Examining the impact of the buying center

✍ Scribed by Alke Töllner; Markus Blut; Hartmut H. Holzmüller

Book ID
108152815
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
410 KB
Volume
40
Category
Article
ISSN
0019-8501

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The impact of generic goods in the pharm
The impact of generic goods in the pharmaceutical industry
✍ Jorge Mestre Ferrándiz 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 113 KB 👁 2 views

This paper studies the effects of generic drugs in the pharmaceutical industry. Two firms produce two branded goods, with a different active ingredient, and the patent for one of them has expired, so that a generic alternative is in the market. This paper focuses on the case where the branded goods

Impacts of relationships on customer ret
Impacts of relationships on customer retention in the banking industry
✍ Steven D. Hanson; Lindon J. Robison; Marcelo E. Siles 📂 Article 📅 1996 🏛 John Wiley and Sons 🌐 English ⚖ 604 KB

A survey of rural Michigan banks found that building good customer relationships is an important goal. The financial success of eforts to build relationships depends on the customer loyalty associated with friendly relationships. Customer loyalty was investigated in a survey of financial institution