✦ LIBER ✦
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
✍ Scribed by Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas
- Book ID
- 121739249
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 353 KB
- Volume
- 67
- Category
- Article
- ISSN
- 0148-2963
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