𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer Relationship Management in Tourism: Management Needs and Research Applications

✍ Scribed by Vogt, Christine A. (author)

Book ID
121460132
Publisher
SAGE Publications Ltd
Year
2010
Tongue
English
Weight
189 KB
Volume
50
Category
Article
ISSN
0047-2875

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Application of knowledge management tech
Application of knowledge management technology in customer relationship management
✍ Ranjit Bose; Vijayan Sugumaran πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 438 KB πŸ‘ 1 views

## Abstract Given the important role being played by knowledge management (KM) systems in the current customer‐centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and

[Management for Professionals] Customer
[Management for Professionals] Customer Relationship Management in the Financial Industry || The Evolution of Customer Relationships and Customer Value
✍ Rajola, Federico πŸ“‚ Article πŸ“… 2013 πŸ› Springer Berlin Heidelberg 🌐 German βš– 549 KB

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack