An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack
Customer relationship management in the hairdressing industry: An application of data mining techniques
โ Scribed by Wei, Jo-Ting; Lee, Ming-Chun; Chen, Hsuan-Kai; Wu, Hsin-Hung
- Book ID
- 120584043
- Publisher
- Elsevier Science
- Year
- 2013
- Tongue
- English
- Weight
- 568 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0957-4174
No coin nor oath required. For personal study only.
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In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you ho
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack