Customer Relationship Management: Concep
โ Francis Buttle, Stan Maklan
๐ Library
๐
2019
๐ Routledge
๐ English
โฆ LIBER โฆ
๐
Customer relationship management : concepts and technologies
โ Scribed by Francis Buttle
- Publisher
- Elsevier/Butterworth-Heinemann
- Year
- 2009
- Tongue
- English
- Leaves
- 523
- Category
- Library
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"The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enable