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Customer Profitability in a Supply Chain

✍ Scribed by Niraj, Rakesh; Gupta, Mahendra; Narasimhan, Chakravarthi


Book ID
120365259
Publisher
American Marketing Association
Year
2001
Tongue
English
Weight
179 KB
Volume
65
Category
Article
ISSN
0022-2429

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Customer profitability
✍ John A. Miller πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 97 KB

## Abstract Customer profitability quantifies the β€œin‐the‐bank” profits of the customer/supplier relationship and reports what's already been earned. More important to many industries is customer valuation, the future value of the customer. This article explains how the two differβ€”and why it matter