Customer preference discontinuities: a trigger for radical technological change
✍ Scribed by Mary Tripsas
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 199 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0143-6570
- DOI
- 10.1002/mde.1389
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
What factors cause a mature industry to re‐enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, which are cycles of incremental and discontinuous change in preferences. Preference discontinuities turn out to play an important role in triggering technological transitions in an industry. I illustrate the model with an historical study of the typesetter industry, which underwent three major technological transitions, each of which was driven by preference discontinuities. Copyright © 2007 John Wiley & Sons, Ltd.