Customer loyalty through social networks: Lessons from Zara on Facebook

✍ Scribed by Gamboa, Ana Margarida (author);Gonçalves, Helena Martins (author)

• Book ID: 127308231
• Publisher: Elsevier Ltd
• Year: 2014
• Tongue: English
• Weight: 420 KB
• Volume: 57
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/j.bushor.2014.07.003