Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

✍ Scribed by Robert C. Blattberg; Edward C. Malthouse; Scott A. Neslin

• Book ID: 113663145
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 423 KB
• Volume: 23
• Category: Article
• ISSN: 1094-9968
• DOI: 10.1016/j.intmar.2009.02.005