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Customer Knowledge Management Application in Malaysian Mobile Service Providers

✍ Scribed by S. Sulaiman; M.K.A. Ariffin; G.R. Esmaeilian; K. Faghihi; B.T.H.T. Baharudin

Book ID
119354293
Publisher
Elsevier
Year
2011
Tongue
English
Weight
294 KB
Volume
15
Category
Article
ISSN
1877-7058

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## Abstract Given the important role being played by knowledge management (KM) systems in the current customer‐centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and