Customer Experience: Future Trends and Insights

✍ Scribed by Colin Shaw, Qaalfa Dibeehi, Steven Walden (auth.)

Publisher: Palgrave Macmillan UK
Year: 2010
Tongue: English
Leaves: 215
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xvii
Reflections of the authors, Colin, Qaalfa and Steven …....Pages 1-8
Experience psychology: the new field and the end of the marketing Four Ps....Pages 9-30
Experience Psychology Research....Pages 31-54
Community Marketing....Pages 55-67
Social media: the birth of a new channel to market....Pages 68-87
The human social media experience....Pages 88-102
What drives or destroys a social media experience....Pages 103-126
The brain’s experience — opening the black box....Pages 127-143
A neuroexperience safari — approaching the tipping point....Pages 144-160
The Black Box in Action....Pages 161-178
And so in summary …....Pages 179-185
Back Matter....Pages 187-199

✦ Subjects

Business Strategy/Leadership; Medical Sociology; Customer Relationship Management; Corporate Communication/Public Relations; Management; Sales/Distribution

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