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Customer Equity: Building and Managing Relationships as Valuable Assets: Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas, Harvard Business School Press (2000), 228 pp., £21.99

✍ Scribed by Peter C Verhoef


Book ID
117177342
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
56 KB
Volume
35
Category
Article
ISSN
0024-6301

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