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Customer equity: a creative tool for SMEs in the services industry

✍ Scribed by Ward Roofthooft

Book ID
107431246
Publisher
Springer-Verlag
Year
2009
Tongue
English
Weight
175 KB
Volume
4
Category
Article
ISSN
1862-8516

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## Abstract Using hair stylists, we examined the nature of creativity in a service setting and the impact of customers as part of the social context for employee creativity. We also assessed whether customers could serve as reliable evaluators of creativity. To do so, we collected data from multipl