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Customer Engagement Behavior: Theoretical Foundations and Research Directions

✍ Scribed by van Doorn, Jenny (author);Lemon, Katherine N. (author);Mittal, Vikas (author);Nass, Stephan (author);Pick, Doreén (author);Pirner, Peter (author);Verhoef, Peter C. (author)

Book ID: 119970360
Publisher: SAGE Publications
Year: 2010
Tongue: English
Weight: 301 KB
Volume: 13
Category: Article
ISSN: 1094-6705
DOI: 10.1177/1094670510375599

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