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Customer Emotional Needs in Product Design

✍ Scribed by Khalid, H. M.


Book ID
125467275
Publisher
SAGE Publications
Year
2006
Tongue
English
Weight
243 KB
Volume
14
Category
Article
ISSN
1063-293X

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## Abstract In a highly competitive market, customers' product affection is a critical factor to product success. However, understanding customers' affective needs is difficult to grasp; product design practitioners often misunderstand what customers really want. In this study we report our experie