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Customer-driven product design and evaluation method for collaborative design environments

โœ Scribed by Chen Liu; Alejandro Ramirez-Serrano; Guofu Yin

Publisher
Springer US
Year
2009
Tongue
English
Weight
696 KB
Volume
22
Category
Article
ISSN
0956-5515

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## Abstract In a highly competitive market, customers' product affection is a critical factor to product success. However, understanding customers' affective needs is difficult to grasp; product design practitioners often misunderstand what customers really want. In this study we report our experie